Rally Congress Adopts Facebook Send

Facebook is launching a new social feature, the “Send” button.  This is similar to the “email-a-friend” functionality which Rally Congress already offers, except that it works within a user’s Facebook account.  As Facebook describes it:

The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual…. 

The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.

This feature is already live on all Rally Congress accounts that have Facebook Recommend buttons activated.  This adds another integration point with Facebook and makes it even easier for your supporters to share your calls-to-action.

If you have any questions, please don’t hesitate to contact us!